AREAS IN DISCOURSE ANALYSIS

Ethnography is the systematic study of people and cultures. It is designed to explore culture phenomena where the researcher observes society from the point of view of the subject of the study. An ethnography is a means to represent graphically and in writing the culture of a group. The word can thus be said to have a "double meaning", which partly depends on whether it is used as a count noun or uncountably. The resulting field study or a case report reflects the knowledge and the system of meanings in the lives of a cultural group.

Ethnography, as the presentation ofempirical data on human societes and cultures, was pioneered in the biological, social, and cultural branches ofanthoprologhy, but it has also become popular in the social in general— sociology, communication studies, history—wherever people study ethnic groups, formations, compositions, resettlements, social welfare characteristics, materiality, spirituality, and a people's ethnogenesis. The typical ethnography is a holistic study and so includes a brief history, and an analysis of the terrain, the climate, and the habitat In all cases it should be reflexive, make a substantial contribution toward the understanding of the social life of humans, have an aesthetic impact on the reader, and express a credible reality. An ethnography records all observed behavior and describes all symbol-meaning relations, using concepts that avoid causal explanations

CRITICAL DISCOURSE

Critical Discourse Analysis (CDA) is a branch of linguistics that seeks to understand how and why certain texts affect readers and hearers. Through the analysis of grammar, it aims to uncover the 'hidden ideologies' that can influence a reader or hearer's view of the world. Analysts have looked at a wide variety of spoken and written texts – political manifestos, advertising, rules and regulations – in an attempt to demonstrate how text producers use language (wittingly or not) in a way that could be ideologically significant.

CDA is not a monolithic method or field of study but rather a loose agglomeration

of approaches to the study of discourse, all of which are located broadly within the

of critical social research that has its roots in the work of the Frankfurt

School (Wodak and Meyer 2001). Though having developed, at least initially, largely

independently of each other, these approaches are united by a concern to understand

how social power, its use and abuse, is related to spoken and written language.